entries → 招牌
TSUMUGU · TOCFL B1 (est.) · 詞
招牌 word · TOCFL B1 (est.)
招牌 ＝ 招 ＋ 牌
ㄓㄠ ㄆㄞˊ · zhāopái
noun — shop sign, signboard; (figurative) a signature speciality or trademark

字源 FORM — what the parts do

招to beckon, to draw in (招手)zhāo
牌a board, a plaque (門牌)pái
招牌，招手的招，門牌的牌。

故事 STORY — a scene to remember it by

店門口掛一塊牌（牌），招（招）來路過的客人。
A board (牌) hung at the door, beckoning (招) passers-by inside.
關 · Related
招牌菜zhāopáicàithe signature dish — the figurative sense看板kànbǎna billboard — the larger display sign